Product Management Lifecycle

Each client and each product being unique in it self, having tailored product management process in place is highly recommended. Let us understand the basics of product management..

As per Wikipedia definition of software product management is;

Software product management is the process of managing software that is built and implemented as a product, taking into account life-cycle considerations and generally with a wide audience.

Anyone who has a vested interest in the success of the product is known as a stakeholder. List looks like below:

  • Organization – who owns the product
  • Organization – who is involved in building product [This can be same as above]
  • Executive Management
  • Sales Team
  • Product Strategy Team
  • Product Design Team
  • Product Development & Testing Team
  • Deployment Team
  • Hosting Team
  • Service / Support Team


EcobSoft Product Management Lifecycle (Click to enlarge)


Product management lifecycle goes through various phases. More or less those looks like below:

  • Conceptualization
  • Design & Planning
  • Execution & Transition
  • Deployment
  • UAT
  • Go Live
  • Support

Life-cycle can practically be tailored in many different ways. But, when one is dedicated, committed and passionate about quality software delivery like EcobSoft, it is fun. And when there is a fun, the satisfaction is guaranteed.

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